Even with e-commerce continuing impressive growth, phone calls still are the primary revenue driver for local small and medium sized businesses. Almost $100 billion dollars is spent on local advertising each year1 with 11.5 billion phone calls between prospective customers and local businesses generated as a result2. These numbers are increasing each year and continue to be the primary driver of the more than 90% of transactions still completed in person at local service or retail outlets3. Our solutions connect consumers, searching online for products and services, to the local businesses that provide them. Call-based advertising solutions are a needed extension to other advertising and lead generation campaigns done by businesses.
- Insider's Report, Robert J. Coen, Universal McCann, Dec. 2007
- YPA Report, The Kelsey Group, 2006
- The Next Wave of Advertising, Yahoo! Search 2007
